Travel & Tourism Operations
Plan itineraries, handle bookings and guide travellers, and promote tours online.
40% theory · 60% practical
- For: Graduates interested in travel careers; Travel agency staff
- You'll produce: Destination brief
- Duration3 months
- Modules7 modules
- Learning modeOnline · Hybrid · Self-paced online
- EligibilityIntermediate or equivalent
- AssessmentTour package project
- Next batchDates coming soon
On Campus and Hybrid: Our Centres for This Training
Centres for this training are being confirmed. Ask a counsellor for the nearest one.
Online: available in all 44 cities
- Abbottabad
- Astore
- Bahawalpur
- Bannu
- Chilas
- Chitral
- Dera Ghazi Khan
- Dera Ismail Khan
- Faisalabad
- Gilgit
- Gujranwala
- Gujrat
- Gwadar
- Hyderabad
- Islamabad
- Jhang
- Karachi
- Khuzdar
- Khyber Agency
- Kohat
- Kotli
- Lahore
- Larkana
- Mardan
- Mirpur
- Mirpur Khas
- Multan
- Muzaffarabad
- Nasirabad
- Nawabshah (Shaheed Benazirabad)
- Peshawar
- Quetta
- Rahim Yar Khan
- Rawalakot
- Rawalpindi
- Sahiwal
- Sargodha
- Sheikhupura
- Sialkot
- Skardu
- Sukkur
- Swat (Mingora)
- Turbat
- Zhob
Show training fee
- Online (live classes)PKR 30,000or 2 × PKR 15,000
- HybridPKR 35,000or 2 × PKR 17,500
- Online, self-pacedPKR 15,000one-time
About This Training
ZEF's Travel & Tourism Operations training is a practical programme of 3 months covering tourism fundamentals, itinerary planning, reservation and ticketing concepts, tour guiding, customer service and digital travel marketing. You finish with a tour package project.
Benchmarked against the IATA Foundation in Travel and Tourism training content.
Training Outline
- 7 modules
- 7 hands-on tasks
1Tourism Fundamentals4 topics
Topics
- Types of tourism
- Pakistan’s destinations
- The travel industry
- Sustainable tourism
You Will Be Able To
- Explain how the travel industry works
Hands-on
- Profile a Pakistani destination
2Itinerary Planning4 topics
Topics
- Customer needs
- Routes and timings
- Costing tours
- Packages
You Will Be Able To
- Plan and cost itineraries
Hands-on
- Plan and cost a northern-areas tour
3Reservations and Ticketing4 topics
Topics
- Airline basics
- GDS concepts
- Hotel and transport bookings
- Travel documents and visas
You Will Be Able To
- Make and manage travel bookings
Hands-on
- Booking exercises
4Tour Guiding4 topics
Topics
- Guiding skills
- Group management
- Safety
- Heritage interpretation
You Will Be Able To
- Lead groups safely and engagingly
Hands-on
- Guide a short tour
5Customer Service3 topics
Topics
- Sales conversations
- Complaints
- Emergencies on tour
You Will Be Able To
- Serve travellers professionally
Hands-on
- Customer service role-plays
6Digital Travel Marketing4 topics
Topics
- Social media
- Online travel platforms
- Content
- Reviews
You Will Be Able To
- Promote travel products online
Hands-on
- Create a social campaign for a tour
7Travel Project1 topic
Topics
- Design and sell a tour product
You Will Be Able To
- Create a sellable travel product
Hands-on
- Capstone: tour product and sales pitch
Who It's for and Eligibility
Who It's For
- Graduates interested in travel careers
- Travel agency staff
- People starting a tour business in the north or elsewhere
- Guides who want professional skills
Eligibility
- Intermediate or equivalent
- Good communication skills
- A laptop or phone for online classes
Your Path Through This Training
- LearnTourism, itineraries and booking concepts
- PracticeItinerary, costing and customer service exercises
- ProveA tour package project
- PrepareCV and interview practice
- ProgressTravel consultant and tour coordinator roles
What You'll Produce
Destination Brief
A researched guide to a Pakistani destination.
Costed Itinerary
A multi-day itinerary with transport, stays and pricing.
Capstone: Tour Package and Promotion
A full package with a social media promotion plan.
Tools and Equipment You'll Use
- Google Maps and travel planning tools
- Booking platforms (practice)
- Microsoft Excel
- Canva
- Meta Business Suite
How You're Assessed
You design, cost and present a tour package with a promotion plan. Assessors check realism, customer focus and costing. Your result is Competent or Not yet competent, with a chance to resubmit.
- Assessment 1After modules 1–3
- Assessment 2After modules 4–6
- Final assessmentAfter all 7 modules, for your certificate
Career Pathway
Roles in Pakistan
- Travel Consultant
- Tour Coordinator
- Reservations Assistant
- Tour Operations Assistant
International
- Pakistan tourism
- GCC travel companies
- International travel businesses
Subject to employer, licensing, visa and qualification-recognition requirements.
Opportunities in Pakistan and Abroad
- 727,381Pakistanis registered for jobs abroad in 2024Source: BE&OE
- $38.3 billionsent home by overseas Pakistanis in 2024-25Source: State Bank of Pakistan
- 62%of workers going abroad in 2024 went to Saudi ArabiaSource: BE&OE
Where the Jobs Are
Live listings for “travel consultant”. Opens the job site.| Country | Demand | Find jobs |
|---|---|---|
| Pakistan | See live listings | Rozee.pk LinkedIn Indeed |
| Saudi Arabia | 452,562Pakistani workers who went there in 2024 | Bayt LinkedIn Indeed |
| Oman | 81,587Pakistani workers who went there in 2024 | Bayt LinkedIn Indeed |
| United Arab Emirates | 64,130Pakistani workers who went there in 2024 | Bayt LinkedIn Indeed |
| Qatar | 40,818Pakistani workers who went there in 2024 | Bayt LinkedIn Indeed |
| Bahrain | 25,198Pakistani workers who went there in 2024 | Bayt LinkedIn Indeed |
Overseas figures: all occupations, 2024, Bureau of Emigration & Overseas Employment (BE&OE). They show where Pakistani workers find jobs abroad, not vacancies for this training.
What the Same Job Pays Abroad
Official pay figures for travel consultant roles in four countries that recruit skilled workers.
| Country and job | Pay (local) | ≈ US$ a year | ≈ Rs a month |
|---|---|---|---|
| USATravel agents | US$50,160 a year (median)US Bureau of Labor Statistics, May 2025 | ≈ US$ a year: $50k | ≈ Rs a month: Rs 1,162,000 |
| CanadaTravel agent | C$21.63 an hour (median)Job Bank, Government of Canada, 2023-2024 | ≈ US$ a year: $32k | ≈ Rs a month: Rs 731,000 |
| AustraliaTourism and travel advisers | A$1,330 a week (median, full time)Jobs and Skills Australia, May 2025 | ≈ US$ a year: $48k | ≈ Rs a month: Rs 1,119,000 |
| United KingdomTravel agent | £22,000–£34,000 a yearUK National Careers Service, 2026 | ≈ US$ a year: $29k–45k | ≈ Rs a month: Rs 677,000–1,046,000 |
Employee pay before tax: medians, or starter-to-experienced ranges (UK). Hourly and weekly medians are shown for a full-time year (2,080 hours or 52 weeks). Converted at European Central Bank reference rates (6 Oct 2026) and Rs 278 per US dollar. Living costs abroad are much higher than in Pakistan. Working abroad is subject to employer, licensing, visa and qualification-recognition requirements.
Jobs in Each Country
Travel consultant: how many people do this job, openings, the outlook and the usual way in, from official labour statistics.
- USATravel agents
- People employed (2025)
- 61,500
- Openings a year
- 5,900
- Average pay a month
- US$4,180≈ Rs 1,162,000
- Outlook
- 0% (Little or no change), 2025–35
- Experience
- No prior work experience needed
- Usual entry
- High school diploma or equivalent
- CanadaTravel agent
- People employed (2023)
- 14,600
- Average pay a month
- C$3,750≈ Rs 731,000
- Outlook
- Balance, 2024–2033
Counts are for the whole occupation in that country, not vacancies for ZEF students. Average pay is the official median (or the middle of the UK range) shown above, per month before tax.
Employers in This Field
Examples of organisations in Pakistan and abroad that employ people in this role. This is not a list of current vacancies: check each company’s careers page.
Company websites, checked October 2026.
These are published national figures and market benchmarks to help you plan, not a promise of a job or income. What you earn depends on your skills, experience, employer and city. Subject to employer, licensing, visa and qualification-recognition requirements.
Questions
Does the training cover airline ticketing systems?
It covers reservation and ticketing concepts. Hands-on GDS systems such as Amadeus or Sabre require separate specialist training and access.
Can I start my own tour business?
Yes. The training covers packaging, costing and online promotion. Running a tour business also involves licensing and insurance, which are explained at an awareness level.
Is the training online?
Yes, online or hybrid, so you can study from anywhere in Pakistan.
Register Your Interest
Leave your details and a counsellor will call or WhatsApp you to answer questions, confirm fees and batch dates, and check this training fits your goals.