Digital Marketing & SEO

ZEF's Digital Marketing & SEO training is a practical programme of 3 months covering marketing fundamentals, social media, SEO, keyword research, paid ads and analytics. You plan and run a real campaign and finish with results you can show employers or clients.

Benchmarked against the Google Digital Marketing & E-commerce certificate and Meta Blueprint fundamentals, with NAVTTC’s practical, project-based approach.

• 8 modules
• 8 hands-on tasks

1. 1Marketing Fundamentals4 topics

   Topics

   • Customers, value and positioning
   • The marketing funnel
   • Setting SMART goals and KPIs
   • Understanding local and online markets

   You Will Be Able To

   • Define a target customer and value proposition
   • Set measurable marketing goals

   Hands-on

   • Write a marketing brief for a real local business
2. 2Customer Journey and Content Strategy4 topics

   Topics

   • Personas and journey mapping
   • Content pillars and calendars
   • Copywriting basics
   • Brand voice

   You Will Be Able To

   • Map a customer journey from first contact to purchase
   • Plan a month of content

   Hands-on

   • Produce a 30-day content calendar with sample posts
3. 3Social Media Marketing4 topics

   Topics

   • Facebook, Instagram, TikTok, LinkedIn and YouTube
   • Organic growth and community management
   • Short video and creative basics
   • Social analytics

   You Will Be Able To

   • Run and grow a social media page with a clear plan
   • Read social analytics and adjust content

   Hands-on

   • Manage a page for four weeks and report on growth
4. 4SEO Foundations4 topics

   Topics

   • How search engines crawl, index and rank
   • On-page SEO: titles, headings, content
   • Technical SEO: speed, mobile, structured data
   • Local SEO and Google Business Profile

   You Will Be Able To

   • Audit a website for SEO problems
   • Optimise pages for search and local results

   Hands-on

   • Complete an SEO audit with prioritised fixes for a real website
5. 5Keyword Research and Content SEO4 topics

   Topics

   • Search intent
   • Keyword tools and opportunity scoring
   • Writing content that ranks
   • Link building basics

   You Will Be Able To

   • Build a keyword plan that matches search intent
   • Write and optimise an article for a target keyword

   Hands-on

   • Research keywords and publish an optimised blog post
6. 6Paid Advertising4 topics

   Topics

   • Google Ads: search and display
   • Meta ads: audiences, creatives, budgets
   • Campaign structure and bidding
   • Testing and optimisation

   You Will Be Able To

   • Set up and optimise a paid campaign within a budget
   • Run A/B tests on ads

   Hands-on

   • Plan and run a small test campaign with a fixed budget
7. 7Analytics and Reporting4 topics

   Topics

   • Google Analytics 4 events and conversions
   • UTM tracking
   • Attribution basics
   • Building a marketing report

   You Will Be Able To

   • Track campaigns accurately and measure results
   • Report ROI to a client or manager

   Hands-on

   • Build a monthly marketing report from GA4 and ad data
8. 8Campaign Capstone3 topics

   Topics

   • Strategy, execution and measurement
   • Client communication
   • Portfolio presentation

   You Will Be Able To

   • Plan, run and evaluate an integrated campaign

   Hands-on

   • Deliver a full campaign for a real client and present the results

You plan, run and report on a campaign for a real or realistic business. Assessors check your targeting, content quality, measurement and how you explain results and next steps. Your result is Competent or Not yet competent, with a chance to resubmit.

1. Assessment 1After modules 1–3
2. Assessment 2After modules 4–6
3. Final assessmentAfter all 8 modules, for your certificate

• 727,381Pakistanis registered for jobs abroad in 2024Source: BE&OE
• $38.3 billionsent home by overseas Pakistanis in 2024-25Source: State Bank of Pakistan
• $1.76 billionearned by Pakistani freelancers in 2025-26Source: State Bank of Pakistan

These are published national figures and market benchmarks to help you plan, not a promise of a job or income. What you earn depends on your skills, experience, employer and city. Subject to employer, licensing, visa and qualification-recognition requirements.