E-Commerce & Marketplace Management
Launch and run an online store or marketplace account, from product research to orders and customer service.
40% theory · 60% practical
- For: Aspiring online sellers and entrepreneurs; Retail and shop owners moving online
- You'll produce: Product research report
- Duration3 months
- Modules8 modules
- Learning modeOnline · Hybrid · Self-paced online
- EligibilityIntermediate or equivalent
- AssessmentStore launch project
- Next batchDates coming soon
On Campus and Hybrid: Our Centres for This Training
Centres for this training are being confirmed. Ask a counsellor for the nearest one.
Online: available in all 44 cities
- Abbottabad
- Astore
- Bahawalpur
- Bannu
- Chilas
- Chitral
- Dera Ghazi Khan
- Dera Ismail Khan
- Faisalabad
- Gilgit
- Gujranwala
- Gujrat
- Gwadar
- Hyderabad
- Islamabad
- Jhang
- Karachi
- Khuzdar
- Khyber Agency
- Kohat
- Kotli
- Lahore
- Larkana
- Mardan
- Mirpur
- Mirpur Khas
- Multan
- Muzaffarabad
- Nasirabad
- Nawabshah (Shaheed Benazirabad)
- Peshawar
- Quetta
- Rahim Yar Khan
- Rawalakot
- Rawalpindi
- Sahiwal
- Sargodha
- Sheikhupura
- Sialkot
- Skardu
- Sukkur
- Swat (Mingora)
- Turbat
- Zhob
Show training fee
- Online (live classes)PKR 30,000or 2 × PKR 15,000
- HybridPKR 35,000or 2 × PKR 17,500
- Online, self-pacedPKR 15,000one-time
About This Training
ZEF's E-Commerce & Marketplace Management training is a practical programme of 3 months covering e-commerce models, Shopify and WooCommerce, marketplace listings, product research, pricing, inventory and customer service. You finish by launching a store or a set of optimised listings.
Benchmarked against the Google Digital Marketing & E-commerce Professional Certificate and the seller education of major marketplaces (Amazon, Daraz, Shopify).
Training Outline
- 8 modules
- 8 hands-on tasks
1E-Commerce Models4 topics
Topics
- B2C, B2B, dropshipping and marketplaces
- Local and cross-border selling
- Payments and logistics in Pakistan
- Legal basics
You Will Be Able To
- Choose a suitable e-commerce model
Hands-on
- Write a one-page e-commerce business model
2Store Building4 topics
Topics
- Shopify and WooCommerce setup
- Themes and pages
- Payment gateways and COD
- Shipping settings
You Will Be Able To
- Set up a working online store
Hands-on
- Build a store with five products
3Marketplace Listings4 topics
Topics
- Daraz, Amazon and Etsy listings
- Titles, images and keywords
- A+ content
- Policies
You Will Be Able To
- Create listings that rank and convert
Hands-on
- Create optimised marketplace listings
4Product Research4 topics
Topics
- Demand and competition research
- Tools
- Sourcing and suppliers
- Product costing
You Will Be Able To
- Find products with real demand and margin
Hands-on
- Research and justify three products
5Pricing and Promotion4 topics
Topics
- Pricing strategies
- Discounts and bundles
- Ads on marketplaces and social media
- Email marketing
You Will Be Able To
- Price products profitably and promote them
Hands-on
- Plan a launch promotion within a budget
6Inventory and Fulfilment4 topics
Topics
- Stock control
- Order processing
- Packaging and couriers
- Returns
You Will Be Able To
- Run orders and stock without errors
Hands-on
- Process orders end to end in a simulation
7Customer Service and Analytics4 topics
Topics
- Reviews and ratings
- Handling complaints
- Store analytics
- Conversion rate
You Will Be Able To
- Keep customers happy and improve with data
Hands-on
- Analyse store data and propose improvements
8Store Launch3 topics
Topics
- Launch checklist
- First sales plan
- Reporting
You Will Be Able To
- Launch and run a store
Hands-on
- Capstone: launch a store and present first-month results
Who It's for and Eligibility
Who It's For
- Aspiring online sellers and entrepreneurs
- Retail and shop owners moving online
- Graduates seeking e-commerce jobs
- Freelancers managing stores for clients
Eligibility
- Intermediate or equivalent
- Basic computer and internet skills
- A laptop for practice
Your Path Through This Training
- LearnE-commerce models, platforms and marketplace rules
- PracticeProduct research, listings and store setup
- ProveA store launch reviewed against a checklist
- PreparePortfolio, CV and client pitch practice
- ProgressE-commerce roles, store management or your own shop
What You'll Produce
Product Research Report
Demand, competition and pricing analysis for a product line.
Optimised Listings
Marketplace listings with titles, images and descriptions that convert.
Capstone: Store Launch
A working Shopify or WooCommerce store with products, payments and policies.
Tools and Equipment You'll Use
- Shopify
- WooCommerce
- Daraz Seller Center
- Canva
- Google Sheets for inventory
- Meta Commerce Manager
How You're Assessed
You launch a store or a set of marketplace listings and present your pricing, inventory and customer service plan. Assessors check that the store works, the listings are accurate and the business plan is realistic. Your result is Competent or Not yet competent, with a chance to improve and resubmit.
- Assessment 1After modules 1–3
- Assessment 2After modules 4–6
- Final assessmentAfter all 8 modules, for your certificate
Career Pathway
Roles in Pakistan
- E-commerce Executive
- Marketplace Manager
- Store Operations Assistant
- Listing Specialist
International
- UAE/Saudi retail
- UK/EU e-commerce
- Remote store management
Subject to employer, licensing, visa and qualification-recognition requirements.
Opportunities in Pakistan and Abroad
- 727,381Pakistanis registered for jobs abroad in 2024Source: BE&OE
- $38.3 billionsent home by overseas Pakistanis in 2024-25Source: State Bank of Pakistan
- $1.76 billionearned by Pakistani freelancers in 2025-26Source: State Bank of Pakistan
Where the Jobs Are
Live listings for “e-commerce executive”. Opens the job site.| Country | Demand | Find jobs |
|---|---|---|
| Pakistan | See live listings | Rozee.pk LinkedIn Indeed |
| Saudi Arabia | 452,562Pakistani workers who went there in 2024 | Bayt LinkedIn Indeed |
| Oman | 81,587Pakistani workers who went there in 2024 | Bayt LinkedIn Indeed |
| United Arab Emirates | 64,130Pakistani workers who went there in 2024 | Bayt LinkedIn Indeed |
| Qatar | 40,818Pakistani workers who went there in 2024 | Bayt LinkedIn Indeed |
| Bahrain | 25,198Pakistani workers who went there in 2024 | Bayt LinkedIn Indeed |
| Worldwide (freelance and remote) | See live listings | Upwork Fiverr LinkedIn (remote) |
Overseas figures: all occupations, 2024, Bureau of Emigration & Overseas Employment (BE&OE). They show where Pakistani workers find jobs abroad, not vacancies for this training.
What People in This Field Earn
- Freelance, international clientsRs 2,780–20,850($10–75)per hour on Upwork: about $10–25 for beginners and $25–75 at intermediate levelSource: Upwork, hourly rates by skill and experience (2026)
Rupee amounts converted at Rs 278 per US dollar (open-market rate, end of September 2026).
What the Same Job Pays Abroad
Official pay figures for digital marketer roles in four countries that recruit skilled workers.
| Country and job | Pay (local) | ≈ US$ a year | ≈ Rs a month |
|---|---|---|---|
| USAMarket research analysts and marketing specialists | US$78,760 a year (median)US Bureau of Labor Statistics, May 2025 | ≈ US$ a year: $79k | ≈ Rs a month: Rs 1,825,000 |
| CanadaDigital marketing specialist | C$35.58 an hour (median)Job Bank, Government of Canada, 2023-2024 | ≈ US$ a year: $52k | ≈ Rs a month: Rs 1,203,000 |
| AustraliaAdvertising and marketing professionals | A$1,957 a week (median, full time)Jobs and Skills Australia, May 2025 | ≈ US$ a year: $71k | ≈ Rs a month: Rs 1,646,000 |
| United KingdomMarketing executive | £23,000–£50,000 a yearUK National Careers Service, 2026 | ≈ US$ a year: $31k–66k | ≈ Rs a month: Rs 707,000–1,538,000 |
Employee pay before tax: medians, or starter-to-experienced ranges (UK). Hourly and weekly medians are shown for a full-time year (2,080 hours or 52 weeks). Converted at European Central Bank reference rates (6 Oct 2026) and Rs 278 per US dollar. Living costs abroad are much higher than in Pakistan. Working abroad is subject to employer, licensing, visa and qualification-recognition requirements.
Jobs in Each Country
Digital marketer: how many people do this job, openings, the outlook and the usual way in, from official labour statistics.
- USAMarket research analysts and marketing specialists
- People employed (2025)
- 952,700
- Openings a year
- 82,000
- Average pay a month
- US$6,560≈ Rs 1,825,000
- Outlook
- 7% (Much faster than average), 2025–35
- Experience
- No prior work experience needed
- Usual entry
- Bachelor's degree
- CanadaDigital marketing specialist
- People employed (2023)
- 233,600
- Average pay a month
- C$6,170≈ Rs 1,203,000
- Outlook
- Balance, 2024–2033
Counts are for the whole occupation in that country, not vacancies for ZEF students. Average pay is the official median (or the middle of the UK range) shown above, per month before tax.
Employers in This Field
Examples of organisations in Pakistan and abroad that employ people in this role. This is not a list of current vacancies: check each company’s careers page.
- DarazPakistan
- JazzPakistan
- Unilever PakistanPakistan
- noonUAE
- CareemUAE
- Procter & GambleInternational
- AccentureInternational
Company websites, checked October 2026.
These are published national figures and market benchmarks to help you plan, not a promise of a job or income. What you earn depends on your skills, experience, employer and city. Subject to employer, licensing, visa and qualification-recognition requirements.
Questions
Do I need products or money to start?
No. You can complete the training with a practice store and sample products. If you have products or a shop already, you can use them for your capstone and launch for real.
Which platforms does the training cover?
Shopify and WooCommerce for your own store, and marketplace selling such as Daraz. Rules for international marketplaces are explained, including their account and tax requirements.
Will this training guarantee sales?
No training can guarantee sales. You learn proven methods for product research, listings, pricing and service, and you practise them on a real store. Results depend on your products, effort and market.
Register Your Interest
Leave your details and a counsellor will call or WhatsApp you to answer questions, confirm fees and batch dates, and check this training fits your goals.