Business Development, Sales & CRM
Find, qualify and close business customers using a structured sales process and a CRM.
40% theory · 60% practical
- For: Graduates starting a sales career; Sales staff who want a more structured approach
- You'll produce: Ideal customer profile and lead list
- Duration3 months
- Modules8 modules
- Learning modeOnline · Hybrid · Self-paced online
- EligibilityIntermediate or equivalent
- AssessmentSales capstone + role-play assessment
- Next batchDates coming soon
On Campus and Hybrid: Our Centres for This Training
Centres for this training are being confirmed. Ask a counsellor for the nearest one.
Online: available in all 44 cities
- Abbottabad
- Astore
- Bahawalpur
- Bannu
- Chilas
- Chitral
- Dera Ghazi Khan
- Dera Ismail Khan
- Faisalabad
- Gilgit
- Gujranwala
- Gujrat
- Gwadar
- Hyderabad
- Islamabad
- Jhang
- Karachi
- Khuzdar
- Khyber Agency
- Kohat
- Kotli
- Lahore
- Larkana
- Mardan
- Mirpur
- Mirpur Khas
- Multan
- Muzaffarabad
- Nasirabad
- Nawabshah (Shaheed Benazirabad)
- Peshawar
- Quetta
- Rahim Yar Khan
- Rawalakot
- Rawalpindi
- Sahiwal
- Sargodha
- Sheikhupura
- Sialkot
- Skardu
- Sukkur
- Swat (Mingora)
- Turbat
- Zhob
Show training fee
- Online (live classes)PKR 30,000or 2 × PKR 15,000
- HybridPKR 35,000or 2 × PKR 17,500
- Online, self-pacedPKR 15,000one-time
About This Training
ZEF's Business Development, Sales & CRM training is a practical programme of 3 months covering the sales funnel, B2B prospecting, CRM, pipeline management, negotiation, reporting and customer retention. You finish with a sales capstone based on a real target market.
Benchmarked against the HubSpot Inbound Sales and Sales Software certifications and common B2B sales practice.
Training Outline
- 8 modules
- 8 hands-on tasks
1The Sales Funnel4 topics
Topics
- Buyer journey
- Inbound and outbound sales
- Value propositions
- Sales roles
You Will Be Able To
- Explain how customers move from interest to purchase
Hands-on
- Map the sales funnel for a local company
2B2B Prospecting4 topics
Topics
- Ideal customer profiles
- LinkedIn and research
- Cold calls and emails
- Qualifying leads (BANT)
You Will Be Able To
- Find and qualify good prospects
Hands-on
- Build a prospect list of 30 qualified leads
3CRM Systems4 topics
Topics
- HubSpot or Zoho CRM
- Contacts, deals and tasks
- Data hygiene
- Automation
You Will Be Able To
- Manage customers and deals in a CRM
Hands-on
- Set up a CRM pipeline for a business
4Pipeline Management4 topics
Topics
- Stages and forecasting
- Follow-up cadences
- Proposals
- Win/loss analysis
You Will Be Able To
- Keep a healthy pipeline and forecast sales
Hands-on
- Manage a simulated pipeline for four weeks
5Negotiation and Closing4 topics
Topics
- Discovery calls
- Handling objections
- Negotiation techniques
- Closing
You Will Be Able To
- Negotiate and close deals professionally
Hands-on
- Role-play discovery, negotiation and closing
6Sales Reporting3 topics
Topics
- KPIs and dashboards
- Activity and conversion metrics
- Reporting to managers
You Will Be Able To
- Report sales results with clear numbers
Hands-on
- Build a sales dashboard
7Retention and Account Growth4 topics
Topics
- Onboarding customers
- Account management
- Upselling
- Customer success
You Will Be Able To
- Keep customers and grow accounts
Hands-on
- Write an account plan for a key customer
8Sales Capstone3 topics
Topics
- Sales plan
- Pitch
- Portfolio
You Will Be Able To
- Plan and pitch a complete sales approach
Hands-on
- Capstone: sales plan and live pitch
Who It's for and Eligibility
Who It's For
- Graduates starting a sales career
- Sales staff who want a more structured approach
- Business owners who need more customers
- Freelancers offering lead generation
Eligibility
- Intermediate or equivalent
- Good spoken communication in Urdu or English
- A laptop for CRM practice
Your Path Through This Training
- LearnSales funnels, prospecting and consultative selling
- PracticeRole-plays, outreach and CRM pipeline work
- ProveA sales capstone and a live role-play assessment
- PrepareCV, interview practice and a sales portfolio
- ProgressBusiness development and sales roles
What You'll Produce
Ideal Customer Profile and Lead List
A researched target market with qualified leads.
Outreach Sequence
Emails, calls and LinkedIn messages for a real product.
Capstone: Pipeline and Sales Pitch
A CRM pipeline, forecast and a recorded sales pitch.
Tools and Equipment You'll Use
- HubSpot CRM (free)
- Zoho CRM
- LinkedIn Sales tools
- Google Sheets
- Canva for proposals
- Email and calendar tools
How You're Assessed
You build a pipeline in a CRM, present a sales plan and complete a recorded role-play with an assessor playing the customer. Assessors check your discovery questions, objection handling and follow-up. Your result is Competent or Not yet competent, with a chance to reassess.
- Assessment 1After modules 1–3
- Assessment 2After modules 4–6
- Final assessmentAfter all 8 modules, for your certificate
Career Pathway
Roles in Pakistan
- BD Executive
- Sales Executive
- Inside Sales Representative
- CRM Executive
International
- GCC B2B sales
- UK/EU sales support
- Remote SDR/lead generation
Subject to employer, licensing, visa and qualification-recognition requirements.
Opportunities in Pakistan and Abroad
- 727,381Pakistanis registered for jobs abroad in 2024Source: BE&OE
- $38.3 billionsent home by overseas Pakistanis in 2024-25Source: State Bank of Pakistan
- 62%of workers going abroad in 2024 went to Saudi ArabiaSource: BE&OE
Where the Jobs Are
Live listings for “business development executive”. Opens the job site.| Country | Demand | Find jobs |
|---|---|---|
| Pakistan | See live listings | Rozee.pk LinkedIn Indeed |
| Saudi Arabia | 452,562Pakistani workers who went there in 2024 | Bayt LinkedIn Indeed |
| Oman | 81,587Pakistani workers who went there in 2024 | Bayt LinkedIn Indeed |
| United Arab Emirates | 64,130Pakistani workers who went there in 2024 | Bayt LinkedIn Indeed |
| Qatar | 40,818Pakistani workers who went there in 2024 | Bayt LinkedIn Indeed |
| Bahrain | 25,198Pakistani workers who went there in 2024 | Bayt LinkedIn Indeed |
Overseas figures: all occupations, 2024, Bureau of Emigration & Overseas Employment (BE&OE). They show where Pakistani workers find jobs abroad, not vacancies for this training.
What the Same Job Pays Abroad
Official pay figures for sales and business development roles in four countries that recruit skilled workers.
| Country and job | Pay (local) | ≈ US$ a year | ≈ Rs a month |
|---|---|---|---|
| USAWholesale and manufacturing sales representatives | US$72,080 a year (median)US Bureau of Labor Statistics, May 2025 | ≈ US$ a year: $72k | ≈ Rs a month: Rs 1,670,000 |
| CanadaRegional sales representative, wholesale | C$31.5 an hour (median)Job Bank, Government of Canada, 2023-2024 | ≈ US$ a year: $46k | ≈ Rs a month: Rs 1,065,000 |
| AustraliaSales representatives | A$1,692 a week (median, full time)Jobs and Skills Australia, May 2025 | ≈ US$ a year: $61k | ≈ Rs a month: Rs 1,423,000 |
| United KingdomSales representative | £23,000–£50,000 a yearUK National Careers Service, 2026 | ≈ US$ a year: $31k–66k | ≈ Rs a month: Rs 707,000–1,538,000 |
Employee pay before tax: medians, or starter-to-experienced ranges (UK). Hourly and weekly medians are shown for a full-time year (2,080 hours or 52 weeks). Converted at European Central Bank reference rates (6 Oct 2026) and Rs 278 per US dollar. Living costs abroad are much higher than in Pakistan. Working abroad is subject to employer, licensing, visa and qualification-recognition requirements.
Jobs in Each Country
Sales and business development: how many people do this job, openings, the outlook and the usual way in, from official labour statistics.
- USAWholesale and manufacturing sales representatives
- People employed (2025)
- 1,571,400
- Openings a year
- 123,400
- Average pay a month
- US$6,010≈ Rs 1,670,000
- Outlook
- 0% (Little or no change), 2025–35
- Experience
- No prior work experience needed
- CanadaRegional sales representative - wholesale
- People employed (2023)
- 240,900
- Average pay a month
- C$5,460≈ Rs 1,065,000
- Outlook
- Balance, 2024–2033
Counts are for the whole occupation in that country, not vacancies for ZEF students. Average pay is the official median (or the middle of the UK range) shown above, per month before tax.
Employers in This Field
Examples of organisations in Pakistan and abroad that employ people in this role. This is not a list of current vacancies: check each company’s careers page.
- Unilever PakistanPakistan
- Nestlé PakistanPakistan
- Engro CorporationPakistan
- Abdul Latif JameelSaudi Arabia
- stcSaudi Arabia
- Al-FuttaimUAE
- Procter & GambleInternational
Company websites, checked October 2026.
These are published national figures and market benchmarks to help you plan, not a promise of a job or income. What you earn depends on your skills, experience, employer and city. Subject to employer, licensing, visa and qualification-recognition requirements.
Questions
I am shy. Can I still succeed in sales?
Yes. Modern B2B sales rewards preparation, listening and follow-up more than confidence alone. The training uses practice role-plays in a supportive setting so you can build skill step by step.
Which CRM will I learn?
You practise on free versions of widely used CRMs such as HubSpot and Zoho. The concepts of pipelines, stages and follow-up transfer to any CRM an employer uses.
Is this training for B2B or retail sales?
The focus is business-to-business sales and business development, but the skills of prospecting, questioning and handling objections also help in retail, real estate and service sales.
Register Your Interest
Leave your details and a counsellor will call or WhatsApp you to answer questions, confirm fees and batch dates, and check this training fits your goals.